A pop-up project The Poundshop, created by British artists together with a department store, opened in Au Pont Rouge on the Moika embankment. Here you can find exclusive souvenirs and jewelry, household items and baby clothes, postcards and notebooks.
The souvenir shop at Au Pont Rouge is the first project of The Poundshop in Russia. The founders of the brand, Sarah Melin and George Wu, collaborate with novice designers and produce capsule collections, each of which is dedicated to a specific topic and has a serial number. Collaboration with Au Pont Rouge is dedicated to the New Year and travel. Most of the products are handmade, among them are Lollipop Designs mail origami, handmade Ding Ding plywood tablets, naive art paintings by Lisa Jones on craft paper, baby booties and hats, which were connected by George Woo's mother for the project, metal bookmarks with key architectural monuments of St. Petersburg and the dome of the department store, New Year's cards from Sparrow and Wolf in Russian. The cost of items varies from one hundred to 2 thousand rubles. Each gift is free to pack.
To design the space, they invited Boris Klimov, a minimalist sculptor who creates animal characters from cardboard. When creating the installation for The Poundshop, the artist was inspired by the history of the department store building, where the sewing industry was located for about a hundred years.