The St. Petersburg brand, known primarily for its outerwear, prepared a special winter capsule - with long down jackets that change color. The release included two jackets: swamp gray and blue. Sh'u down jacket, 15 000 rubles. The outer side of each down jacket is made of high-tech material Heat Reactive, which reacts to changes in temperature and touch.
Category: Purchase of the week
Fingerlings is a finger toy whose sales are gaining momentum in the United States and Russia. American parents are just crazy about the device, buying a toy in chain stores and on Amazon: Walmart and Toys "R" Us are no longer in stock, you can only pre-order it. The monkey was developed by WowWee, a home robot company.
Life around continues to share good finds in children's stores - from toys to clothing and technology - that are chosen by mothers around the world. In March, sales of Bugaboo Fox, a new model from the Dutch designer brand, whose strollers are constantly flashing on Instagram, started selling in Russia. Olga Levina, one of the admins of the popular telegram channel Moms Are All Right, told how this model is interesting and why it is worth investing in it.
L.O.L Doll (Lil Outrages Little) is a line of dolls that you have not heard of only if you have no children. They became famous for a video on unpacking toys on YouTube, in which pens with pink manicure, layer by layer, remove packaging from a ball with a doll.
Uniqlo has released a new collection created in collaboration with New York-based artist Kaws and the children's television show Sesame Street. In it, besides the usual hoodies and T-shirts, toys of the five main characters of Sesame Street appeared: Elmo, Korzhik, Big Bird, Vlas and Enik. We think that after a recent sexual orientation story of Enik and Vlas, the collection will become popular in the LGBT community.
Last week, Russia launched sales of Nintendo Labo - an interactive platform with a cardboard designer for the Nintendo Switch console. Everyone talks about the Japanese toy: the Internet is full of sarcastic memes and tweets, and YouTube is full of instructions for assembly and use. If you have not heard about it (or heard, but do not understand how it works), Life around tells everything you need to know about the new toy.
It is hard to imagine that the LEGO constructor did without yellow-headed men for 20 years, but this is a fact: the first mini-figure with a smiling face and hands-clamps appeared in the collection only in 1978. In 2017, the company released the BrickHeadz series - kits for creating characters from Star Wars, Marvel comics, the Harry Potter saga and other favorite movie universes, and this summer there was a new release - GoBrickMe, with which you can collect a small copy of yourself.
On Tuesday, Kanye West arrived in Moscow to meet with the most famous Russian designer in the West, Gosha Rubchinsky, and at the same time visit the exhibition of photographs by Alexander Rodchenko at the Multimedia Art Museum and have a bite to eat at the Public Bar on Pokrovka. Right after that, rumors appeared on the Internet that Rubchinsky would work on the next Kanye collection (the previous and independent collection of the musician, it should be noted, was not particularly successful).
The choice of outerwear for the winter should be treated with special care - in the end, you have to go through the next five months in a warm park or down jacket. This does not mean that buying a winter jacket will result in serious expenses. Cute - and most importantly, moderately warm - down jackets long ago learned to do even a mass market.
We have repeatedly talked about young Russian jewelers - it seems that this area of the fashion industry has been developing most actively in recent years. Some brands prefer not to deviate from the once chosen concept and work only with silver or semiprecious stones, others - change the style and presentation from collection to collection.
While most Russian stores and sites are in a fever due to Black Friday, some retailers have decided to ignore the tradition and are working normally. If crowds and queues make you sad, it’s better to go shopping for the inevitable things like winter shoes this weekend. And if the winter sneakers, which we have already talked about, still do not inspire confidence (in vain), we advise you to pay attention to the indestructible boots of the Canadian brand Native.
Last Thursday, the adidas Football x Gosha Rubchinskiy collection was shown at the old exchange building in Kaliningrad. The choice of the city was to emphasize the connection of the collection with football: in Kaliningrad there is one of the oldest football stadiums in Russia, and the new arena will host the matches of the FIFA World Cup (it will be held in 2018).
The Farfetch online store, in collaboration with blogger Charles Lam and stylist Veronica Lee, has compiled a short guide to Hong Kong - it is dedicated to the Chinese New Year, which is celebrated on January 28th in 2017. Lam and Lee talk about the sights of the city, which are rarely reached by inexperienced tourists, and the best parties dedicated to the Year of the Rooster, along the way advising which image to choose for a particular event.
No matter how much one wants to believe that spring is just around the corner, real warmth rarely comes to Moscow before April. And the cold that returned to the city is another confirmation that a warm jacket is the best purchase at winter sales, which reached their peak by February. On the ITK Kit website, for example, one of the most popular winter models of the American Carhartt brand, Trapper Park, is now being offered at a 50% discount.
The London Design Museum has nominated Designs of the Year Award nominees. These included Waverly Labs' The Pilot earplugs, Nike training hijab, pop upstations to support Kanye West's Life of Pablo album, and 59 more projects in six categories from transport to digital design.
This week by Dr. Martens immediately two good news. Firstly, today the first official Russian pop-up store of the brand opens on the second floor of the Atrium shopping center. Secondly, the new collaboration of Dr. Martens with Supreme. Of course, in Moscow it will only be possible to buy it now from dealers: on the official website of the American brand, the collaboration was sold out.
While fashion editions were discussing Nike’s collaboration with Virgil Ablo, with only ten pairs to appear in Russia only in November, another high-profile collaboration came to Moscow. Tomorrow at the Belief store, six Vans models will go on sale from the collection created with the Alyx brand as part of the Vault premium line.
Today the Russian start of sales of two immediately noticeable joint work of brands with musicians took place. Firstly, a collection with The Weeknd has appeared in H&M stores. Secondly, the first drop of Fenty x Puma arrived in Moscow and St. Petersburg. A part of the autumn-winter collection has already been presented in the brand’s corner in Tsvetnoy, in The Misia, KM20, Brandshop stores and Gallery Gallery shopping center.
Today, a new collection is on sale at Uniqlo stores, created by artist Kaws and the Japanese comic book brand Charlie Schulz as part of the UT line. Black and white hoodies, hoodies and T-shirts with Snoopy will be sold in all brand stores in Moscow, St. Petersburg, Nizhny Novgorod and Kazan.
One of the most popular backpacks for those who have nothing to hide, three years ago Topshop produced as part of a collaboration with Ashish and sold them for 350 pounds. This fall, a worthy alternative was proposed by Russian designer Grigory Korobeinikov. His new Naked collection consists entirely of backpacks in nine color variations.
Easter is already over, but this is not a reason to lose the feeling of a holiday by eating cake for breakfast. We show a bright pair of socks of the young St. Petersburg brand St. Friday with the inscription "I will save and save" - for those who wish to extend a good mood and at the same time please others. St. Friday, 399 rubles. A deep black color, Cyrillic, one hundred percent cotton and a catchy inscription that gives a feeling of support of higher forces before an important meeting or a trip to the store in the middle of the night - such a pleasure will cost almost 400 rubles.